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The return of total 90 aesthetics at Nike continues and the last elements announce a fairly grandiose 2025 year. After the crampons, sneakers and balloons, the American brand reissues the Jersey of the Netherlands of Euro 2004. A room which is part of a capsule that marks a new stage in the nostalgic strategy initiated for several months.
Nike Relaunch the 2004 T90 shirt from the Netherlands
Originally designed for Euro 2004, the Netherlands jersey Total 90 is now returning in a form faithful to the original. This model is part of a series of re -editions centered on football aesthetics in the early 2000s. It took over the visual codes that made the particularity of the T90 template: KNVB centered logo, Swoosh placed on the left shoulder, contrasting white lines and presence of piping on the sidewall.
This jersey had been worn by players like Edgar Davids, Clarence Seedorf, Ruud Van Nistelrooy or Arjen Robben. For this new version, Nike has chosen Virgil Van Dijk as an ambassador. The Dutch defender appears in a series of visuals that associate the jersey with other pieces from the collection, including a retro tracksuit and a total 90 III sneaker in orange colors.
The whole is part of a global Nike approach aimed at reviving the codes of this period. If the famous numbers in circles, often called “raffle numbers”, are not present on this version, their return could take place in the next variations.
A strategy supported by several derivative products
The reissue of the jersey is accompanied by a pair of Total 90 III sneakers, designed for lifestyle use. This model takes up the lines of the original crampons but incorporates a classic erase sole and a color palette directly linked to the visual identity of the Netherlands. This launch follows several colors already seen in recent weeks, especially during an event organized by Travis Scott in Coachella.
Nike inscribes this return to a wider calendar. Premier League balloon, T90 shoes, lifestyle capsule… Each product reactivates a strong element of the total period 90, with a particular care given to overall coherence. The visual continuity between the jersey, the sneaker and the rest of the range is designed to strengthen the impact of the launch.
This reissue of the Dutch jersey could be only a starting point. According to several clues, other national selections sponsored by Nike may receive similar treatment. Brazil is notably mentioned, with a possible reference to the outfit brought by Ronaldo and its teammates in the early 2000s.
A trend that is part of the current landscape
This return is part of a context where references to the 2000s are multiplied. Retro jerseys, crampons inspired by old models or even period visual codes find an echo with a large audience. Nike structures his response to this expectation through a series of coordinated products and responsible for references. The return of the T90, which has been initiated for several months, takes on a more visible dimension here.
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