At Louisville, Lamar Jackson and Jaire Alexander shared the stage. They are now playing together once more in Baltimore.

The intersection of college football rivalries and professional sports narratives often creates compelling stories. For fans of the University of Louisville, the shared journey of Lamar Jackson and Jaire Alexander …

At Louisville, Lamar Jackson and Jaire Alexander shared the stage. They are now playing together once more in Baltimore. Read More

Even for non-revenue sports, centralizing NIL and utilizing analytics indicates a move toward greater openness, assistance, and equity.

Centralizing NIL and Utilizing Analytics in Non-Revenue Sports: A New Paradigm of Openness, Support, and Equity The landscape of collegiate athletics has undergone a seismic shift since the introduction of …

Even for non-revenue sports, centralizing NIL and utilizing analytics indicates a move toward greater openness, assistance, and equity. Read More