Indiana Fever guard Caitlin Clark, center, walks off the court after an exhibition women's basketball game against Brazil, Sunday, May 4, 2025, in Iowa City, Iowa. (AP Photo/Charlie Neibergall)
Caitlin Clark’s Return to Iowa: A Historic Moment in WNBA Preseason Viewership
On May 4, 2025, Caitlin Clark made her highly anticipated return to Iowa’s Carver-Hawkeye Arena, this time as a member of the Indiana Fever in a WNBA preseason game against the Brazilian national team. The event not only marked a significant milestone in Clark’s professional career but also set a new benchmark for women’s sports viewership on ESPN.
The Significance of the Event
Caitlin Clark, a former University of Iowa star, had previously captivated audiences with her exceptional collegiate performances. Her transition to the WNBA with the Indiana Fever brought renewed attention to the league. The preseason game against Brazil was more than just an exhibition; it was a testament to Clark’s enduring popularity and the growing interest in women’s basketball.
Record-Breaking Viewership
The game achieved an average viewership of 1.3 million on ESPN, with a peak of 1.6 million viewers. This performance is particularly noteworthy when compared to NBA preseason games. According to ESPN, only two NBA preseason games since 2010 have garnered higher viewership, both featuring LeBron James. This places Clark’s game among the most-watched preseason basketball games in recent history .
Fan Engagement and Attendance
The enthusiasm surrounding the game was palpable, with a sellout crowd of 15,000 fans filling Carver-Hawkeye Arena. The average resale ticket price was reported at $440, indicating the high demand and value placed on the event. Clark’s return to her collegiate home not only drew local fans but also attracted a national audience, highlighting her widespread appeal .
Clark’s Performance on the Court
During the game, Clark showcased her skills by scoring 16 points, recording 5 assists, and grabbing 6 rebounds in just 19 minutes of play. Her performance was a reminder of the talent that made her a household name in college basketball and continues to shine in the professional arena. The Indiana Fever secured a commanding 108-44 victory, further solidifying the impact of Clark’s presence on the court .
Implications for Women’s Sports
The record-breaking viewership and fan engagement at this preseason game underscore a significant shift in the landscape of women’s sports. Athletes like Caitlin Clark are not only excelling on the court but are also becoming influential figures in the broader sports culture. The success of this event suggests a growing appetite for women’s basketball and a recognition of the talent and entertainment value it offers .
Looking Ahead
As the WNBA regular season approaches, the momentum generated by this preseason game sets a positive tone for the league. With stars like Caitlin Clark leading the way, there is optimism for continued growth in viewership and fan engagement. The success of this event serves as a reminder of the potential for women’s sports to captivate audiences and achieve new heights in popularity.
In conclusion, Caitlin Clark’s return to Iowa for the WNBA preseason game was a historic moment that transcended the sport itself. It highlighted the power of individual athletes to draw attention and inspire fans, marking a significant step forward in the promotion and appreciation of women’s sports.
