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FC Versailles recently announced an unprecedented one week partnership with the world's recognized video game franchise, Call of Duty.
This collaboration is mainly manifested by a temporary change of name in FC Verdansk and the adoption of a new logo inspired by the world of the game. This type of partnership represents an innovative approach to sports marketing, seeking to establish a link between the football fan and the huge video game audiencewhich could well mark a growing trend of collaborations aimed at reaching wider demographic groups.
The announcement of this partnership between FC Versailles and Call of Duty has been widely relayed, as evidenced by the mentions of an “unusual deal” and a change of name. The official announcement of FC Versailles confirms the collaboration with Xbox. The central theme of this partnership, and its trigger, is the highly anticipated return of the “Verdansk” card in the Call of Duty franchise, more precisely in Warzone.
The new name temporarily adopted by FC Versailles is “FC Verdansk”. “Verdansk” is an emblematic card and much appreciated by the players of Call of Duty: Warzone. The choice of this name demonstrates an in -depth understanding of the Call of Duty community and aims to create immediate recognition and positive associations within this community. It is a direct attempt to exploit the popularity of the game for the benefit of the football club.
The partnership also includes a temporary visual identity change. The information available on the logo itself in the extracts is limited. However, the creation of a unique Xbox Series Xbox Series console and FC Verdansk jackens in a limited edition suggests that gold, a traditional color of FC Versailles (as a reminder to Luis XIV), could be incorporated into the temporary brand alongside the aesthetics of Call of Duty.
To read also: The new Versailles jersey, real banger
Big fan of Barça since the great era of Guardiola, I thank my father every day for having put me in front of a Barcelona – arsenal in 2011. Passionate about this sport which can make me very happy just as he can take away the taste for life, I wish to see my country finally win the euro because in 2000, I was not born.
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