The new slogan for this era of notre dame football is “in Marcus freemen we trust and with Marcus freemen we gonna be the best”
In this new chapter of Notre Dame football, a powerful slogan has emerged—one that reflects not only the unwavering faith of a storied fan base but the renewed energy and identity of a program on the rise. “With Marcus Freeman, we believe. With Marcus Freeman, we achieve.” These are not just words plastered on banners or shouted from the stands. They are a philosophy, a rallying cry, and a promise. They capture the spirit of a university with a football tradition unlike any other, now fueled by a fresh, determined vision.
Marcus Freeman stepped into the role of head coach at a critical time. Notre Dame wasn’t in crisis, but it was searching. Searching for that next edge, that new identity that would take it beyond being great—and toward becoming the greatest. In Freeman, the program found not just a coach, but a leader who understands the weight of the gold helmet and the expectations that come with it. He’s not someone who merely studies history—he respects it, builds upon it, and motivates his players to write the next chapter.
The phrase “With Marcus Freeman, we believe” speaks to the deep trust that Notre Dame fans, alumni, players, and coaches have placed in their leader. Belief, in this context, isn’t passive. It’s active. It’s forged through hard-fought wins, disciplined preparation, and the relentless pursuit of greatness. Freeman has instilled a mindset that every day, every practice, every game is an opportunity to earn belief—not just from outsiders but from each other. His players have bought into that mentality. Recruits are drawn to it. And fans, who have watched decades of highs and lows, have found a reason to believe all over again.
Freeman didn’t arrive with bombastic promises or empty slogans. Instead, he brought a quiet intensity and a laser-sharp focus on building a culture rooted in hard work, brotherhood, and purpose. His background as a defensive coordinator shows in his coaching style—tough, resilient, detail-oriented. But what sets him apart is his emotional intelligence. He connects with players not just as athletes but as young men preparing for life. That connection is powerful. It builds trust. And that trust becomes the foundation of belief.
Belief is contagious, but it’s the second half of the slogan that truly defines this era: “With Marcus Freeman, we achieve.” Achievements in college football are measured in wins, yes—but also in development, in consistency, in beating the best, and in rising when it matters most. Freeman’s early tenure has already produced moments that point toward a promising future. Notre Dame has fought toe-to-toe with elite programs. It has defended its home turf with pride. It has recruited at a level that matches its ambitions. And it has grown tougher, smarter, and more unified with each passing season.
Achievements don’t come easy at Notre Dame. This is a program that holds itself to a higher standard. Academic excellence, character, tradition, and faith all matter just as much as football. Freeman understands that. He doesn’t cut corners. He doesn’t chase quick fixes. Instead, he’s building something sustainable—brick by brick. It’s why his players play hard. It’s why parents trust him. It’s why the administration stands behind him. It’s why high school coaches across the country speak highly of the man behind the title.
To achieve at Notre Dame is to accept the weight of expectations—and to exceed them. Freeman has embraced that challenge. He doesn’t shy away from it. He’s not intimidated by the legends who came before him. He honors their legacy by trying to add to it, not simply match it. When he talks about championships, he talks about the process, the discipline, the daily habits that make them possible. He talks about culture before results, because he knows that the former drives the latter.
There’s a swagger to this new Notre Dame team, but it’s not arrogant. It’s confident. It comes from preparation, from playing for something bigger than yourself. Freeman has a unique ability to make players feel that what they’re doing matters—not just for their careers but for the university, for their families, for their futures. That’s why his message resonates. That’s why the locker room believes. That’s why the fan base is all in.
And make no mistake, the fan base has long been the heartbeat of Notre Dame football. Generations of supporters have passed down their passion, their stories, their Saturday rituals. Now, those fans have found a new figure to believe in—someone who feels both modern and authentic, tough and thoughtful. Freeman has become a symbol of hope and grit. He’s the kind of coach who can walk into any living room in America and connect. He speaks with honesty. He listens. He demands excellence, but he cares about the human being behind the helmet.
“Believe” and “achieve” are not abstract concepts in the world of Notre Dame football anymore. Under Freeman, they’ve become concrete goals. They manifest in game plans, in weight room sessions, in the way players support one another on and off the field. They show up in how the program handles adversity. Losses no longer define them—they sharpen them. Wins are no longer just celebrations—they are checkpoints on a longer journey.
The slogan isn’t about hype. It’s about reality. Marcus Freeman is not a dream; he’s a doer. He’s not trying to live in the shadow of Notre Dame’s past glory—he’s trying to carve a new era of dominance. The road ahead is still long. College football is a brutally competitive landscape. But Freeman has Notre Dame pointed in the right direction. And more importantly, he has everyone on board.
It’s rare in college football to find a coach who aligns so perfectly with a school’s values and aspirations. Freeman is that rare fit. He brings toughness without toxicity, confidence without complacency, and ambition without arrogance. He knows how to motivate a 19-year-old and reassure a donor. He knows how to design a blitz package and lead a locker room prayer. He is, in every sense, a modern leader grounded in timeless values.
The phrase “With Marcus Freeman, we believe. With Marcus Freeman, we achieve” will echo far beyond the locker room. It’s a message that students wear on shirts, that alumni repeat in interviews, that recruits hear on visits. It’s a statement of unity. Of direction. Of identity. And it’s more than marketing—it’s what’s happening on the field, in the meeting rooms, and in the hearts of those who love this team.
As the seasons go on, as rivals take their best shots, as the media spotlight intensifies, this slogan will become a compass. It will remind players and coaches alike why they started this journey, and where they’re headed. It will remind fans that Notre Dame isn’t just chasing success—it’s building it, piece by piece, play by play. Because belief without action is hollow, and achievement without belief is unsustainable. But together, they are unstoppable.
In Marcus Freeman, Notre Dame has found its identity. And with Marcus Freeman, Notre Dame is not just dreaming big—it’s achieving more.
