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After two Mercatos, the new ASSE owners could orient their viewfinder on a market that they know better than the European sector: the MLS.
ASSE prepares an important turning point in its recruitment strategy. Recently bought by Kilmer Sports Ventures, a Canadian group led by Larry Tanenbaum, the Green Department wants to print a new dynamic. And for that, a very specific market could be targeted: that of Major League Soccer. Still little exploited by French clubs, the North American championship is full of promising young talents. And ASSE seems determined to enjoy it.
A market mastered by new leaders
With Kilmer Group in charge, ASSE now benefits from a powerful network across the Atlantic. Already involved in the development of sport in North America, the Canadian group knows the arcane of the MLS perfectly. This natural link could allow the Greens to quickly position themselves on profiles little known in Europe but with the high resale potential. Young players, physically trained, technically solid and often well supervised in modern structures.
A recruitment not yet efficient
The first two Recruitment campaigns for ASSE Version Kilmer Sport Venture were not great successes. This is partly what nourishes the desire of decision-makers to extend their viewfinder across the Atlantic. And it would not be surprising to see the current position of sports director change hands in your hands to come to embody this change …
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