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LeBron James is definitely everywhere, and he has now just joined forces with Mattel for the launch of a Barbie doll in his effigy. He is the first male athlete to receive this honor.
“Ken is Barbie's best friend and support for a long time. We are delighted to offer fans a new version of Ken which highlights Lebron as a model, cultural icon, and source of inspiration. Its lasting influence and its commitment to embody a positive example for the young generations are at the heart of this celebration ” explains Krista Berger, vice-president of Barbie and manager of dolls at Mattel.
True to his desire to represent a source of inspiration for youth, LeBron James says he is very proud of this new collaboration, while he worked with Mattel on the style of the doll.
Many references to his school “I promised” were thus placed, as well as his hometown of Akron.
“When I was a child, I was lucky to be surrounded by models that have not only inspired me, but which showed me what it is possible to do by working hard and invested. Today, as an adult, I measure the crucial importance for young people to have positive figures that identify. »»
However, the object seems rather intended for collectors than children. In France, the Citadium Caumartin de Paris store announces to sell LeBron James dolls from April 12, before the object became accessible on Amazon and the Mattel website on April 14. Announced sale price: € 109.99!
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