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Finally ! Since the press conference on March 27, when Adam Silver, the boss of the NBA, officially announced his project to create a league in Europe, all eyes were turned to the Euroleague Commercial Assets (ECA). The company that manages the Euroligue, the current, prestigious and renowned competition of basketball clubs on the old continent. A competition born in 2000 and which could be the main victim of the arrival of the NBA. Many forties in European basketball or football clubs, such as PSG, have already been approached by the NBA.
This Tuesday morning, ECA officials, whose board of directors met on Monday in Barcelona “to discuss the key subjects that will shape the future of its competitions”, came out of silence through a statement published on social networks. A press release in which they sound the alarm.
“The Council has discussed the proposals announced for the creation of a new European league, considering such an initiative as a threat to the ancestral traditions of European basketball,” warns ECA.
Euroleague Commercial Assets Board of Directors convenes to discuss future of competitions
The Euroleague Commercial Assets (ECA) Board of Directors met on Monday, April 7, 2025, in Barcelona to discuss key topics shaping the future of its competitions.
The Board reaffirmed… pic.twitter.com/DiXgJRrXhW
— Turkish Airlines EuroLeague (@EuroLeague) April 8, 2025
“The Council has reaffirmed its commitment to pursue the fruitful course it has built over the past 25 years,” continues the press release. These progress is based on unity and determination, values ​​that remain as strong today as in their beginnings. Over the years, Turkish Airlines Euroleague clubs (Euroligue) ET de BKT EuroCup (Eurocoupe) have invested in significant resources and made incessant efforts to provide the best basketball experience to supporters, propelling European basketball to Records of Interest and Commercial Success. »»
Words that do not say, however, that all the clubs participating in the Euroleague are in deficit and that the economic model is not viable for the moment. This could encourage certain clubs to join the future NBA league with colossal estimated income. Shareholders and permanent members of the Euroleague, ASVEL, Real Madrid, Barça and Fenerbahçe would still not have renewed their commitment with ECA.
The arrival of the NBA would risk “sowing fragmentation and confusion within this sport”, continues the ECA which also forgets to recall that it had itself caused the split of basketball in Europe at the beginning of the century by creating its own league in competition of that, more historic, organized by the International Federation (FIBA). *
Faced with this “threat”, the board of directors, however, wanted to “reaffirm its opening up to dialogue with all the parties truly interested in the continuation of the growth of European basketball”. “Participants in the meeting of the council received updates and participated in strategic discussions concerning the future structure of competitions and emerging commercial opportunities,” concludes the press release.
European basketball seems to be heading for a new showdown …
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