Cooper Flagg’s Ascension: From Duke Phenom to Projected No. 1 Pick in the 2025 NBA Draft
As the 2025 NBA Draft approaches, Duke University’s freshman sensation, Cooper Flagg, has solidified his position as the consensus top pick. His exceptional performance during the 2024–25 college basketball season, combined with unprecedented Name, Image, and Likeness (NIL) earnings, has set him apart as a generational talent poised to make an immediate impact in the NBA.
Dominant Freshman Campaign at Duke
Flagg’s lone season at Duke was nothing short of spectacular. Standing at 6-foot-9 and weighing 205 pounds, the forward from Newport, Maine, showcased a versatile skill set that allowed him to excel on both ends of the court. He averaged 19.2 points, 7.5 rebounds, and 4.2 assists per game, shooting 48.1% from the field .
One of his most memorable performances came on January 11, 2025, against Notre Dame, where he scored 42 points, setting new freshman scoring records for both Duke and the ACC . His ability to impact the game in multiple facets drew comparisons to NBA legends and solidified his status as a top prospect.
Unprecedented NIL Earnings
Beyond his on-court achievements, Flagg capitalized on the NCAA’s NIL policy, reportedly earning a staggering $28 million during his single season at Duke. Major endorsements included $13 million from New Balance and $15 million from Fanatics . Additional deals with Gatorade, AT&T, Cort Furniture, and The NIL Store further boosted his earnings .
These earnings not only surpassed those of many NBA rookies but also highlighted Flagg’s marketability and the evolving landscape of college athletics. His financial success set a new benchmark for future college athletes navigating the NIL era.
Projected No. 1 Pick: Dallas Mavericks’ Opportunity
The Dallas Mavericks, despite having only a 1.8% chance, won the 2025 NBA Draft lottery, positioning them to select Flagg as the first overall pick . His addition to the Mavericks could provide a dynamic complement to Luka Dončić, offering versatility and defensive prowess to the team’s roster.
Flagg’s potential NBA contract is projected to be a four-year deal worth approximately $62.7 million, averaging just under $16 million annually . While this salary is substantial, it underscores the remarkable nature of his collegiate NIL earnings.
Cooper Flagg’s journey from a high school standout in Maine to the projected No. 1 pick in the NBA Draft is a testament to his exceptional talent, work ethic, and adaptability. His impact at Duke, both on and off the court, has set new standards for college athletes. As he transitions to the professional level, the basketball world eagerly anticipates the next chapter in Flagg’s already illustrious career.
